BT For Sales Leaders - Lead Generation Agency

Is your sales team designed to lead your customers through today’s dynamic buying journey?
Your revenue growth lives and breathes through your sales conversations. Does your company have sales conversations down to a science?
Busy is probably an understatement in your world today (it certainly was for us as ex-sales leaders).
Every meeting is important. Yet, we have found that, on average, 90% of your time is spent interacting with internal stakeholders. This includes meetings with:
Marketing for pipeline generation activities
Sales leadership and account executives on closing business that leads to new business and new revenue
Working with cross-functional partners on strategic business initiatives
That is in addition to spending time with your C-Suite and other senior leaders to help review, adjust (as needed), and execute your go-to-market strategy.
That doesn’t leave a lot of time for delivering influential and effective sales enablement at scale.
Having a predictable sales pipeline is getting harder, not easier.

57% of Sales Reps Missed Quota Last Year
(Salesforce State of Sales Report)
86% of B2B buyers see no real difference between suppliers
Insert Reference Report
72% of B2B sales deals end in “No” or “No Decision”
Insert Reference Report
The Good News?
Braintrust was built to solve these unique headwinds for Sales Leaders and their teams. Most sales training is completely flawed, but we’ve fixed it.

What is the #1 Determining Success Factor For Sales People (and your organization)? It’s not some new piece of technology, a new product, or another piece of sales collateral.

It’s the ability to communicate effectively…internally and externally.

Welcome to the solution - at Braintrust, we are the only award-winning communication mastery company that provides sales enablement programs built upon neuroscience and behavioral psychology.
Trusted By Sales Leaders At Some Of The Highest-Performing Organizations In The World
INSERT LOGOS
The Decisive Difference?
NeuroSelling® influences your sales reps to change behavior by teaching the science of decision-making, which in turn, results in your sales reps influencing your customers to change behaviors by utilizing the same approach. The magic is that both your sales reps and your customers choose to change.

Our Unique Approach & Programs
Our NeuroSelling® methodology and programs take your current sales process and optimize it so your sales reps understand fully how & why your customers make decisions.
This allows your reps to be situationally fluent in every conversation and maximize every interaction.
It all starts with a diagnosis of the root problems you’re facing. From there, we design a custom program around your company and sales professionals. We activate our program through a unique combination of training and coaching.
The Results?

Faster sales cycles

More quotas hit and exceeded

Having a sales team that understands the psychology and neuroscience of how and why your prospects buy will be your distinct competitive advantage.

Greater market share
You Ask. We Answer.
We'll always shoot you straight.
Why Do People Choose To Work With Lasso?
Do You Lock Us Into Long-Term Contracts?
How Can We Measure ROI?
How Hands On Are You With Our Campaigns?
How Do You Communicate With Our Team?
Who Isn't A Good Fit For Lasso?
Let's Talk
Interested in learning more? The first step is to schedule a 30-minute introduction call. It’s where we’ll learn more about your current environment, share more about how and what we do, and determine the appropriate next steps.

Is your sales team designed to lead your customers through today’s dynamic buying journey?

Your revenue growth lives and breathes through your sales conversations. Does your company have sales conversations down to a science?

Busy is probably an understatement in your world today (it certainly was for us as ex-sales leaders).

Every meeting is important. Yet, we have found that, on average, 90% of your time is spent interacting with internal stakeholders. This includes meetings with:

That doesn’t leave a lot of time for delivering influential and effective sales enablement at scale.

Having a predictable sales pipeline is getting harder, not easier.

57% of Sales Reps Missed Quota Last Year

86% of B2B buyers see no real difference between suppliers

72% of B2B sales deals end in “No” or “No Decision”

The Good News?

Trusted By Sales Leaders At Some Of The Highest-Performing Organizations In The World

INSERT LOGOS

The Decisive Difference?

Faster sales cycles

More quotas hit and exceeded

Greater market share

You Ask. We Answer.

We'll always shoot you straight.

Why Do People Choose To Work With Lasso?

Do You Lock Us Into Long-Term Contracts?

How Can We Measure ROI?

How Hands On Are You With Our Campaigns?

How Do You Communicate With Our Team?

Who Isn't A Good Fit For Lasso?

Let's Talk

Interested in learning more? The first step is to schedule a 30-minute introduction call. It’s where we’ll learn more about your current environment, share more about how and what we do, and determine the appropriate next steps.