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We become an extension of your port co's marketing team.
We're pulled into private equity firms to help their portfolio companies reduce operating costs while maximizing top-line growth.
Imagine knowing what you'll get every time, including the results. That's where we come in.
Who is on your bench?
You likely have a rockstar executive bench with experts in Finance, IT, Operations, HR, etc…but do you have an A-player when it comes to lead generation and marketing? That’s where we come in.
We find our PE partners want a few things when it comes to their latest investment:
- Find areas of opportunity where they can reduce operating costs.
- Find areas of opportunity where they can accelerate growth.
At Lasso, we can support both. Whether that’s bringing us in at a fraction of the cost of the existing marketing team and/or helping to run harder at an existing sales & marketing strategy. Even better? Our PE partners know exactly what they are getting each time they bring us into an engagement.
A few other areas where we help:
- Sales & Marketing Due Diligence: Is any of your existing tactics, spending, or technology actually working?
- Sales & Marketing Competitor Analysis: No tactic, tool, or dollar goes unnoticed in our analysis.
- Strategy Development: How do you better leverage tools, tech, and talent to grow dramatically?
- Ongoing Sales & Marketing Execution: ‘Who’ is going to actually execute and pull the levers? We are.
Impressions and Clicks Don't Pay The Bills.
At Lasso, We Focus On Revenue.
$692,424 In eCommerce Sales off a $15,000 Lasso Investment
The Lasso team generated $692,424 in eCommerce sales for a B2B manufacturer. This was their first-ever test running Google Ads and an eCommerce strategy.
$510,970 in Closed-Won Business Off A $10,500 Lasso Investment
The Lasso team generated $510,970 in closed-won revenue for a B2B professional services company.
$140,00 In Booked Sales Off A $9,300 Lasso Investment
A B2B sales enablement company booked $70,000 in closed-won speaking revenue off a $3,300 Lasso investment.
$1,347,500 in Sales Pipeline Value In 6 Months With Lasso.
We helped a B2B consulting company add $1,347,500 in sales pipeline value within 6 months of working with the Lasso team.
Why Is Our R.O.P.E. Methodology So Powerful?
We divide our proprietary framework into 4 pillars that drive sales-qualified conversations for your business.
We Know The Science Behind The Marketing Machine
We blend H.I. (Human Intelligence) with A.I. (Artificial Intelligence) to deliver results like you've never seen before. Pixels, algorithms, personalization, data lakes, and much more. We have deep domain expertise in it all and we know exactly how they can work for your business.
We Get Inside The Mind Of Your Future Customers
No one understands the psychology of how people make buying decisions like we do. This understanding is woven into every single marketing and sales fabric and tactic that we execute for you.
We Put Our Own Skin In The Game
Ask any other 'marketing agency' out there in today's market. Are they willing to cut you a check back for their services if they don't deliver an ROI? We are.
We Align You With The Modern Buyer
‘R.O.P.E.’ uses a combination of tactics to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.
Marketing Agencies Of The Future Look Like Us
If you're faced with any of the three headwinds below, it's time for a conversation.
You're Time Constrained
You need someone to help 'run harder' at customer acquisition initiatives.
You're Budget Conscious
You want access to a full-time team at a fraction of the cost of one full time senior marketing role.
You Want Performance
If you're spending money, you should see a return on that capital right? That's part of our ROI guarantee.
Engagement Pricing
We only scale up as you scale up.
For Up To $5,000
in Monthly Ad Spend
$550
per month + one time $500 Set Up Fee
What's Included?
Month-To-Month Engagement
All Pre-Work Strategy & Set Up
Unlimited Creation Of Ad Campaigns
Ongoing Management, Optimization & Reporting
For $5,001-$10,000
In Monthly Ad Spend
$750
per month + one time $500 Set Up Fee
What's Included?
Month-To-Month Engagement
All Pre-Work Strategy & Set Up
Unlimited Creation Of Ad Campaigns
Ongoing Management, Optimization & Reporting
For $10,000+
In Monthly Ad Spend
$1250
per month + one time $500 Set Up Fee
What's Included?
Month-To-Month Engagement
All Pre-Work Strategy & Set Up
Unlimited Creation Of Ad Campaigns
Ongoing Management, Optimization & Reporting
What's Included In Every Engagement?
From strategy to execution we're there with you every step of the way.
Pre-Work
Analysis, Strategy, & Technology Set-Up
Strategy Set up:
● PPC Audit of Current Strategy (If Applicable)
● Keyword Research
● Development of Go-Forward PPC Strategy
● Web Page Content Recommendations
Technology Set up:
● Google Analytics Set up (If Not Installed)
● Google Tag Manager Set up (If Not Installed)
● Conversion Goal Tracking (If Not Created)
● Lead-Gen Form Fill Tracking
● Heat-Mapping Set UpOngoing Creation & Management
Unlimited Campaigns & Daily Management
Unlimited Creation Of All Google Campaign Types
● Search Ads
● Dynamic Search Ads
● Display Ads
● Remarketing/Retargeting Ads
● Shopping Ads
● YouTube Ads
● The Development of 3 Ad Variations Per Search Campaign (In order to test and optimize for the highest converting copy/message)
● Ongoing management of all existing advertising campaigns
Optimization & Reporting
Making Sure You're On Track And Getting Leads
Optimization:
● Unlimited Additional Ongoing Campaign Creation
● Intelligent Budget Pacing
● Keyword expansion & optimization
● Negative keyword management
● Quality Score Management
● Smart Bid ManagementReporting:
● 1 Monthly, 30-minute deep-dive report & analysis● 24 Hour Email Response SLA
● Access to Real-Time KPI DashboardYou Ask. We Answer.
We'll always shoot you straight.
Why Do People Choose To Work With Lasso?
Do You Lock Us Into Long-Term Contracts?
How Can We Measure ROI?
How Do You Communicate With Our Team?
Who Isn't A Good Fit For Lasso?
Why Limit The Number Of Clients You Work With?
How Can You Offer So Much And Charge So Little?
Let's Talk
We specialize in making those who partner with us look very smart, whether that’s to the board or your business colleagues. Speaking of that, smart growth shouldn’t cost $35,000/month.
An engagement with us is on an ongoing monthly basis and can range from $2,000 to $3,500/month. Each engagement is custom to your needs. The good news? From strategy to ongoing execution, we’re there every step of the way.
We guarantee an ROI on our annual engagements and we only work with 15 companies at any given time. We are looking for great partners, not just any partner. We hope you're looking for a great partner as well.
If you’re interested in what you could expect each month, fill out the form below, share how we can help, check “send the sample,” and we’ll send you what our $3,500/month engagement looks like.
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