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You manufacture it, we market it.
We help manufacturing and industrial companies show up 'in the moment' when their customers need them the most.
Lead generation for manufacturing & industrial firms
At Lasso, we focus on and specialize in driving new customers for a variety of manufacturing and industrial companies. Whether you're in packaging, plastics, medical, machining, converting, and more - no service is too niche. We pride ourselves on being able to jump into any space, accelerate our learning curve, hit the ground running, and execute a sound growth strategy for your business.
Impressions and Clicks Don't Pay The Bills.
At Lasso, We Focus On Revenue.
$692,424 In Sales off a $15,000 Lasso Investment
The Lasso team generated $692,424 in sales for a B2B manufacturer. This was their first-ever test running Google Ads and an eCommerce strategy.
$510,970 in Closed-Won Business Off A $10,500 Lasso Investment
The Lasso team generated $510,970 in closed-won revenue for a B2B professional services company.
$70,000 In Booked Sales Off A $3,300 Lasso Investment
A B2B sales enablement company booked $70,000 in closed-won speaking revenue off a $3,300 Lasso investment.
$1,347,500 in Sales Pipeline Value In 6 Months With Lasso.
We helped a B2B consulting company add $1,347,500 in sales pipeline value within 6 months of working with the Lasso team.
Why is R.O.P.E. So Powerful?
We divide our proprietary framework into 4 pillars that drive sales-qualified leads and conversations for your home service company.
We Know The Science Behind The Marketing Machine
We blend H.I. (Human Intelligence) with A.I. (Artificial Intelligence) to deliver results like you've never seen before. Pixels, algorithms, personalization, data lakes, and much more. We have deep domain expertise in it all and we know exactly how they can work for your business.
We Know The Science Of Customer Decision Making
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We Put Our Own Skin In The Game
Ask any other 'marketing agency' out there in today's market. Are they willing to cut you a check back for their services if they don't deliver an ROI? We are.
We Align You With The Modern Buyer
‘R.O.P.E.’ uses a combination of tactics to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.
Marketing Agenices Of The Future Looks Like Us.
If you're faced with any of the three headwinds below, it's time for a conversation.
You're Time Constrained
You need someone to help 'run harder' at customer acquisition initiatives.
You're Budget Conscious
You want access to a full-time team at a fraction of the cost of one full time senior marketing role.
You Want Performance
If you're spending money, you should see a return on that capital right? That's part of our ROI guarantee.
What's Included In Every Engagement?
From strategy to execution we're there with you every step of the way.
Pre-Work
Analysis, Strategy, & Technology Set-Up
Strategy Set up:
● PPC Audit of Current Strategy (If Applicable)
● Keyword Research
● Development of Go-Forward PPC Strategy
● Web Page Content Recommendations
Technology Set up:
● Google Analytics Set up (If Not Installed)
● Google Tag Manager Set up (If Not Installed)
● Conversion Goal Tracking (If Not Created)
● Lead-Gen Form Fill Tracking
● Heat-Mapping Set UpOngoing Creation & Management
Unlimited Campaigns & Daily Management
Unlimited Creation Of All Google Campaign Types
● Search Ads
● Dynamic Search Ads
● Display Ads
● Remarketing/Retargeting Ads
● Shopping Ads
● YouTube Ads
● The Development of 3 Ad Variations Per Search Campaign (In order to test and optimize for the highest converting copy/message)
● Ongoing management of all existing advertising campaigns
Optimization & Reporting
Making Sure You're On Track And Getting Leads
Optimization:
● Unlimited Additional Ongoing Campaign Creation
● Intelligent Budget Pacing
● Keyword expansion & optimization
● Negative keyword management
● Quality Score Management
● Smart Bid ManagementReporting:
● 1 Monthly, 30-minute deep-dive report & analysis● 24 Hour Email Response SLA
● Access to Real-Time KPI DashboardEngagement Pricing
We only scale up as you scale up.
For Up To $5,000
in Monthly Ad Spend
$950
per month
What's Included?
Month-To-Month Engagement
All Pre-Work Strategy & Set Up
Unlimited Creation Of Ad Campaigns
Ongoing Management, Optimization & Reporting
For $5,001-$10,000
In Monthly Ad Spend
$1250
per month
What's Included?
Month-To-Month Engagement
All Pre-Work Strategy & Set Up
Unlimited Creation Of Ad Campaigns
Ongoing Management, Optimization & Reporting
For $10,000+
In Monthly Ad Spend
$1550
per month
What's Included?
Month-To-Month Engagement
All Pre-Work Strategy & Set Up
Unlimited Creation Of Ad Campaigns
Ongoing Management, Optimization & Reporting
A Typical Approach
We don't have to start at Phase 1 if you know the exact problem you need solved. However, from strategy to execution, we can be there with you every step of the way.
Phase 1: Audit
Understand Your Current State
Everything begins with an understanding of your current state. We break this audit process down into 3 distinct categories:
- Tactics: Let's audit what you're currently doing from a marketing perspective.
- Technology: Are you leveraging everything that you should be when it comes to marketing technology?
- Talent: Let's make sure you have the right people on the bus to drive your business forward. This includes internal and external (agency) audits.
We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.
Phase 2: Align
Organize & Prioritize
After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:
- Marketing: How efficiently are you the right audience with your marketing strategy?
- Web: How well is your website converting the right people into sales-qualified opportunities?
- Sales: How well is your sales team closing the sales-qualified opportunities that are provided?
Our engagement can start and end with marketing, but we strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth.
Phase 3: Action
Execute On The Plan
Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:
- Who: Who should be executing the new marketing strategy or set of tactics?
- Where: Where does all of our information, analytics, and data flow from these tactics?
- When: When do all of the tactics occur, what's the cadence, frequency, and more?
We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.
You Ask. We Answer.
We'll always shoot you straight.
Why Do People Choose To Work With Lasso?
Do You Lock Us Into Long-Term Contracts?
How Can We Measure ROI?
How Hands On Are You With Our Campaigns?
How Do You Communicate With Our Team?
Who Isn't A Good Fit For Lasso?
Why Limit The Number Of Clients You Work With?
How Can You Offer So Much And Charge So Little?
Let's Talk
We specialize in making those who partner with us look very smart, whether that’s to the board or your business colleagues. Speaking of that, smart growth shouldn’t cost $35,000/month.
An engagement with us is on an ongoing monthly basis and can range from $2,000 to $3,500/month. Each engagement is custom to your needs. The good news? From strategy to ongoing execution, we’re there every step of the way.
We guarantee an ROI on our annual engagements and we only work with 15 companies at any given time. We are looking for great partners, not just any partner. We hope you're looking for a great partner as well.
If you’re interested in what you could expect each month, fill out the form below, share how we can help, check “send the sample,” and we’ll send you what our $3,500/month engagement looks like.
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