Who We Aren't A Good Fit

Here's When We Might Not Be A Good Fit
We like great partners. We like to think we can be a great partner for you.
Hi, My name is Zach and I’m the Founder of Lasso.

I believe strongly in transparency with our current and future clients. Also, we value our time and yours. That being said, I wanted to share a few reasons as to why Lasso might not be a good fit for you:
You are experts in your business. We're experts in ours.
You are the undeniable experts in your field. Your job is to provide us with all of the micro and macro knowledge that you have inside of your four walls. What you know about your customers, prospects, industry, and more. That's precisely the information we need. Additionally, we need you to:
Be open-minded around new tactics and approaches to customer acquisition (if the old way was working, you wouldn't need us!)
Admit that you are not a marketing expert. That's also why we are here.
Know that what you read online might not be applicable to your overall goals and objectives (no, you probably don't need Snapchat).
Our role at Lasso is to understand and take the knowledge that's in your four walls and translate that into a proven lead generation strategy. We are undeniable experts in our field. We'll make sure everyone stays in their respective lane.
No closed-loop marketing & sales feedback.
We need sales data. Whether that's from your CRM, ERP, Shopify store, etc - it doesn't necessarily matter to us where you store this information.

If we don't receive that information, we won't be able to fully optimize your campaigns (beyond sharing where leads are coming from at the campaign, ad, and keyword levels). While that data is important, we also want to make sure the leads we generate are translating into revenue for your business.

We're always happy to recommend a CRM, etc to help you close the loop.
You aren't a partner that thinks long term.
Odds are, you've been in business for a while without fully implementing a comprehensive lead-generation program. Our assumption is your company is planning to be around for the next 10, 20, or 50+ years. It's important to not overreact within the first 30, 60, or 90 days.

We want to be pleasantly tenacious in our mindset. We have an urgency to get campaigns live so we can capture data, then optimize, and then scale and build the closest thing to a money printer that we've found.
We are best suited for small businesses.
Our ideal client is doing less than 20 million in revenue, wants access to an entire marketing team at a fraction of the cost of even one more team member, and is agile enough to move quickly when the data tells us to.
We still want to partner with you.
I hope nothing above has turned you away. Most of these seem like 'no brainers but trust us, we've been through some very wild scenarios. Partnerships work best when expectations are set before an engagement.
Let's Talk
We specialize in making those who partner with us look very smart, whether that’s to the board or your business colleagues. Speaking of that, smart growth shouldn’t cost $35,000/month.

An engagement with us is on an ongoing monthly basis and can range from $2,000 to $3,500/month. Each engagement is custom to your needs. The good news? From strategy to ongoing execution, we’re there every step of the way.

We guarantee an ROI on our annual engagements and we only work with 15 companies at any given time. We are looking for great partners, not just any partner. We hope you're looking for a great partner as well.

If you’re interested in what you could expect each month, fill out the form below, share how we can help, check “send the sample,” and we’ll send you what our $3,500/month engagement looks like.

Here's When We Might Not Be A Good Fit

We like great partners. We like to think we can be a great partner for you.

You are experts in your business. We're experts in ours.

No closed-loop marketing & sales feedback.

You aren't a partner that thinks long term.

We are best suited for small businesses.

We still want to partner with you.

Let's Talk