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Lasso

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  • Acquire new eCommerce customers profitably.

    We help eCommerce companies acquire customers profitably. Giving you the opportunity to maximize your customer lifetime value.

  • Paid Search Management For eCommerce Co's

    At Lasso, we focus on and specialize in driving new customers for a variety of eCommerce companies. Whether you sell technology products, fashion products, consumer goods, or more - no service is too niche. We pride ourselves on being able to jump into any space, accelerate our learning curve, hit the ground running, and execute a sound growth strategy for your business

  • Impressions and Clicks Don't Pay The Bills.

    At Lasso, We Focus On Revenue.

    $692,424 In eCommerce Sales off a $15,000 Lasso Investment

    The Lasso team generated $692,424 in eCommerce sales for a B2B manufacturer. This was their first-ever test running Google Ads and an eCommerce strategy.

    $510,970 in Closed-Won Business Off A $10,500 Lasso Investment

    The Lasso team generated $510,970 in closed-won revenue for a B2B professional services company.

    $70,000 In Booked Sales Off A $3,300 Lasso Investment

    A B2B sales enablement company booked $70,000 in closed-won speaking revenue off a $3,300 Lasso investment.

    $1,347,500 in Sales Pipeline Value In 6 Months With Lasso.

    We helped a B2B consulting company add $1,347,500 in sales pipeline value within 6 months of working with the Lasso team.

  • Why is R.O.P.E. So Powerful?

    We divide our proprietary framework into 4 pillars that drive sales-qualified leads and conversations for your business.

    We Know The Science Of Customer Decision Making

    We're not only students of neuroscience, we've authored and published books about it. We understand the mind of the customer and engineer our clients' strategy around how people make decisions.

    We Know The Science Behind The Marketing Machine

    We blend H.I. (Human Intelligence) with A.I. (Artificial Intelligence) to deliver results like you've never seen before. Pixels, algorithms, personalization, data lakes, and much more. We have deep domain expertise in it all and we know exactly how they can work for your business.

    We Put Our Own Skin In The Game

    Ask any other PPC 'marketing agency' out there in today's market. Are they willing to cut you a check back for their services if they don't deliver an ROI? We are.

    We Align You With The Modern Buyer

    ‘Agile’ uses a combination of tactics to simultaneously attack your market from every angle. Then we continually reassess your results and fluidly shift our efforts to what’s working, so you get results like you’ve never seen before.

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    Lead Generation Companies Of The Future Looks Like Us.

    If you're faced with any of the three headwinds below, it's time for a conversation.

    You're Time Constrained

    You need someone to help 'run harder' at customer acquisition initiatives.

    You're Budget Conscious

    You want access to a full-time team at a fraction of the cost of one full time senior marketing role.

    You Want Performance

    If you're spending money, you should see a return on that capital right? That's part of our ROI guarantee.

  • A Typical Approach

    We don't have to start at Phase 1 if you know the exact problem you need solved. However, from strategy to execution, we can be there with you every step of the way.

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    Phase 1: Audit

    Understand Your Current State 

    Everything begins with an understanding of your current state. We break this audit process down into 3 distinct categories:

    • Tactics: Let's audit what you're currently doing from a marketing perspective.
    • Technology: Are you leveraging everything that you should be when it comes to marketing technology?
    • Talent: Let's make sure you have the right people on the bus to drive your business forward. This includes internal and external (agency) audits.

    We'll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your business. If you know what main problems you want us to focus on, we encourage you to share.

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    Phase 2: Align

    Organize & Prioritize 

    After completing the Audit, it's time for both sides to properly organize and prioritize the biggest issues to start tackling. Usually, this focuses on the three core segments of a well-aligned marketing & sales function:

    • Marketing: How efficiently are you the right audience with your marketing strategy?
    • Web: How well is your website converting the right people into sales-qualified opportunities?
    • Sales: How well is your sales team closing the sales-qualified opportunities that are provided?

    Our engagement can start and end with marketing, but we strongly encourage, and have the data to support, that best-in-class companies look at all three segments to ensure they're driving meaningful revenue growth.

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    Phase 3: Action

    Execute On The Plan   

    Like any good task list, the goal is to start solving the problems that we've identified after the audit. Once again, this is broken into three key segments:

    • Who: Who should be executing the new marketing strategy or set of tactics?
    • Where: Where does all of our information, analytics, and data flow from these tactics?
    • When: When do all of the tactics occur, what's the cadence, frequency, and more?

    We'll continue this process on a monthly basis until there's nothing left to solve inside your company. You're the ultimate decider of when we're 'finished'.

  • You Ask. We Answer.

    We'll always shoot you straight.

    Why Do People Choose To Work With Lasso?

    Do You Lock Us Into Long-Term Contracts?

    How Can We Measure ROI?

    How Hands On Are You With Our Campaigns?

    How Do You Communicate With Our Team?

    Who Isn't A Good Fit For Lasso?

    Why Limit The Number Of Clients You Work With?

    How Can You Offer So Much And Charge So Little?

  • Let's Talk

    We specialize in making those who partner with us look very smart, whether that’s to the board or your business colleagues. Speaking of that, smart growth shouldn’t cost $35,000/month. An engagement with us is on an ongoing monthly basis and can range from $2,000 to $3,500/month. Each engagement is custom to your needs. The good news? From strategy to ongoing execution, we’re there every step of the way.

     

    We guarantee an ROI on our annual engagements and we only work with 30 companies at any given time. We are looking for great partners, not just any partner. We hope you're looking for a great partner as well.

     

    If you’re interested in what you could expect each month, fill out the form below, share how we can help, check “send the sample,” and we’ll send you what our $2,000/month engagement looks like.

ROI Guarantee

You Ask. We Answer.

Competitive Audit

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