Lasso
Strategic Guides
These free guides will revamp your customer acquisition strategy with cutting edge tools and techniques.
Why People Buy: Understanding The Mind Of The Customer.
Take a look inside the 'buying brain'.
Why do our customers buy from us? How does that process take place inside of their brain? Why are some salespeople & marketing messages more influential than others?
We deconstruct the 'buying brain' in our latest eBook. Don't start another sales call or marketing campaign without this guide
The 2019 Acquisition Assessment
Dial in your 2019 customer acquisition strategy.
Want to acquire more customers in 2019? We've developed this one-page acquisition assessment designed to quickly help you prepare for 2019.
Designed to peel back four parts of the customer acquisition funnel: attracting, converting, closing, and analysis.
Why The Phone Doesn't Ring Anymore
Are you still waiting for your buyers to come to you?
The internet has fundamentally changed the way people make purchasing decisions.
The last time you needed something you took a certain route to find the necessary information to make a purchase decision. Are those same routes set up to allow your customers to find your company? This white paper discusses why you need to start blending inbound marketing with your sales efforts.
8 Sales Email Templates Designed To Generate Leads
Increase your response rate and land more meetings.
While it's not ideal, the reality is is that cold emailing can still be effective even in today's age, if done properly.
We're sharing 8 email templates designed to help you or your team get more positive responses from prospects. We provide cold templates, referral templates, and even some follow up templates, all to ensure you're positioning yourself as best you can from an email POV.
The Manufacturer's Inbound Marketing Checklist
Everything you need to build, run, and measure your first campaign.
Years ago, running a marketing campaign meant developing creative, writing a check, and crossing your fingers that results would follow.
The channels that marketers use today are different, but the same problem remains: disconnected tools and channels mean it’s tough to measure results, and the experience for your leads often feels disconnected. With this free checklist, you will be given a new framework for campaigns that solves all of these common marketing problems.
How To Create Buyer Personas For Your Business
Better understand who you should be targeting.
Establishing buyer personas for your company helps segment your target audience. Segmentation helps you deliver the right content to the right audience, which generates higher engagement and more leads.
Here is an informational ebook to help you learn more and plan your company's buyer personas. This ebook walks you through the steps you need to efficiently organize your research to create your very own buyer personas.
6 Marketing Metrics You Should Care About
Measure the right things, accurately.
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
